Our collaboration with adidas is rooted in a shared understanding that access to quality gear and visibility matters, especially for young athletes who often go unseen. Over time, adidas has supported Love Sport Africa through our annual Christmas drive, and providing sport leisure that not only uplift the players' confidence but also help build a sense of identity and pride in the teams they represent.

In June, adidas, through the support of the Kolisi Foundation helped us launch a Youth Month giveaway, offering supporters a chance to win an adidas hamper, while recognising those unsung heroes who show up for young people in sport. Entries closed on Youth Day, 16 June. During Women’s Month, we partnered again to provide prizes for competing teams in our Rugby 4 Women Empowerment Tournament.

Through this partnership, we are turning moments into movements - from social media conversations to boots on the ground - all working together to shift how young people and girls experience sport.